Guinness (Draught in a Bottle)

Guinness Draught was launched in a bottle. Though identical to the Guinness Draught in taste, Guinness regulars, who respected the ritual of the serve from a pint needed some convincing. We re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.